Joey Montes - President/CEO, MKTG Do your part. Plant a Tree.
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Then

Before The Dig Foundation, before HeartPlanted, there was just us — Dawne and Joey, the boys, road trips, music too loud in the kitchen, IEP meetings, lesson plans spread across the table, and a house that never stayed quiet for long. Faith, family, classrooms, and a thousand ordinary moments that felt like they’d last forever.

This chapter holds who Dawne was in the everyday: the way she loved, the way she mothered, the way she showed up for her students, and the way she made our world feel safe.

Now

Now I live as a widowed dad and founder who has seen the worst night a family can live through — coming home, being told “I don’t think mom is breathing,” calling 911, doing CPR, and watching everything fracture on December 22, 2016. Out of that came Plant a Tree, HeartPlanted, and The Dig Foundation: ways to turn unspeakable pain into honest warning, living memorials, and hope with roots.

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This isn’t branding spin. It’s the record I owe my sons and any family standing where we once stood — confused, shattered, and desperate for someone to just tell the truth.

Next

Next is more than survival. It’s thousands of trees planted in Dawne’s honor and in the names of other loved ones. It’s dealer test-drive programs that plant trees instead of just pushing metal. It’s The Dig Foundation taking the real story of prescriptions and addiction into schools, churches, and homes before another family has to make that call.

If you’re here to help, plant, host, sponsor, or simply listen — there’s room around this table and space in this field.

Faith • Family • Music • Road trips • Trees for Dawne
Love & Family • Truth-telling • Trees for Dawne • Prevention & Healing • Legacy that does something

Dawne — loved, remembered, still here

Dawne Marie Montes (11/16/1970 – 12/22/2016) was not a headline or a statistic. She was mom, bonus mom, wife, best friend, inside-joke co-conspirator, and the one who made ordinary days feel like something worth remembering. Brilliant and driven, she turned down a path to Quantico and FBI profiling to stay rooted where she felt called: home and the classroom. She graduated 2nd in her class at Washington University in St. Louis and spent about 20 years as a Special Education teacher, standing in the gap for kids who needed someone to really see them. This space keeps her story intact — not just how she died, but how she lived, loved, and held our family and her students together.

Hope — born from the wreckage

The Dig Foundation was created after Dawne’s death as a direct, stubborn answer to the silence around prescription painkillers, addiction, and overdose. It exists so families hear the real story before it’s too late — and so the ones already grieving have somewhere honest to stand, plant, remember, and begin again. Every talk, every resource, every memorial planting is an extension of her legacy: smart, fiercely protective, and deeply human.

From Grief to Growth

The initial idea for **HeartPlanted** (The Plant a Tree Project) was a primal response to Dawne's death on **December 22, 2016**. We needed a way for her memory to be an active, breathing part of the world. It quickly grew into a mission to offer that sense of rooted hope to all families experiencing loss.

Love & Family • Truth-telling • Trees for Dawne • Prevention & Healing • Legacy that does something

Journal

Unfiltered entries on grief, love, rebuilding, work, and what it means to keep going when everything in you wanted to quit.

MKTG & Brand Work

The creative and strategic core: brand systems, story architecture, campaigns, and experiences that are sharp, honest, and measurable.

The Dig Foundation & Dawne.org

Built from personal loss and hard data, The Dig Foundation and Dawne.org focus on overdose awareness, prescription risk education, early-warning conversations, and memorial projects that hold space for the ones we lost.

Connect with Joey

For partnerships, speaking, consulting, creative direction, tree programs, or a real conversation about building an honest, impact-driven brand.